Desigual X Esteban Cortázar: the story of a successful partnership

 "Every day is for all time" is the call of the collection that the fashion designer Esteban Cortázar has simply released together with Desigual. A release that, following inside the wake of other collaborations of the Spanish logo, highlights the capacity of this type of strategic partnerships to reach the end customer and acquire splendid fee and notoriety. In simply three weeks considering that its launch, the campaign has generated greater than $ 1.27 Million in Media Impact Value ™ around the arena, with names like Maluma, Gloria Estefan or Sebastián Yatra as ambassadors of this pill series inspired by the 'Glory Days' from South Beach, Miami, in the ninety's. technologyify

In this occasion organized by using Launchmetrics we delivered collectively Esteban Cortázar and Guillem Gallego, Chief Marketing Officer of Desigual, to speak approximately this a hit collaboration, the manner of building it, the keys when launching collections in digital format and reach a purchaser looking for new ideas and reports. worldbeautytips

WHAT WILL YOU DISCOVER IN THIS WEBINAR

•You will learn about the fulfillment tale of Desigual X Esteban Cortázar: the important thing moments of the marketing campaign and how the complete manufacturing procedure was controlled. technologyford

•You will discover the information and the effect of this a hit collaboration in figures through the one-of-a-kind Voices and structures used to attain the patron .

•We communicate about strategic partnerships and new formulation for launching successful collections to the market. blog4techies

•ESTEBAN CORTÁZAR, clothier.As the youngest designer to provide at NYFW and now based in Paris, he is known for his lively designs that integrate Latino moves and lifestyle with French savoir-faire, which he sums up below the slogan "Paris Latino." Cortazar (Bogotá, 1984) began his fashion career in Miami at age 16 and soon after debuted along with his first series in New York in 2002. In 2007 he moved to Paris to direct the House of Emanuel Ungaro. In 2012, Natalie Massanet approached Esteban to create a series of pill collections for Net-a-Porter. This method marked the beginning of the relaunch of his Paris-based eponymous brand in 2014. Vogue referred to him as "the most uninhibited fashion designer to expose in Paris." Esteban Cortazar's collections have been located inside the maximum prestigious online stores, branch shops and comfort boutiques,

•GUILLEM GALLEGO, Chief Marketing Officer Desigual. He has been running in advertising and communique within the life-style and sports enterprise for greater than two a long time. Before joining Desigual, Guillem labored at Nike for 15 years thru numerous global roles. He had formerly controlled the PR approach of the National Football League in Europe. Currently, as CMO, he leads the global marketing method at Desigual and the mission connected to the brand new photograph of the brand, one of the fundamental axes of the organization's transformation plan.